Over 85% of customer loyalty is driven by customer experience*. The proven Customer Romance® Program addresses the key situations confronted by employees and front-line staff in all organisations.
By utilising a systematic process, the program provides the practical steps and teaches the skills that ensure that employees are delivering on their customer service promises – persuasively and immediately.
An understanding of what it takes to build customer loyalty
The best customer communication strategy for any situation
Creating structure for your team in a step-by-step approach to your services
That is delivered in bite-sized chunks for easy retention
Provides numerous and relevant case studies to illustrate the process
The Customer Romance® Program
Is a practical, online program that has successfully helped many brands, businesses and bottom lines.
Delivered via online learning as a customised workshop, the process builds on delivering customer loyalty by applying the lessons of love to the world of business and marketing.
The program encompasses a variety of case studies illustrating how companies from all over the world have taken on board the same customer focused principles and grown successful long-term commercial love affairs.
There are four key stages in the Customer Romance® process which can be applied to both B2B and B2C marketing plans and strategies:
Each stage takes you through the methods and marketing strategies implemented by others showing how you can emotionally engage with your customers and increase customer satisfaction to build loyal and strong relationships for your organisation.
JAY CONRAD LEVINSON
FATHER OF GUERRILLA MARKETING, AUTHOR OF GUERRILLA MARKETING SERIES OF BOOKS
“ROMANCING, WOOING AND WINNING YOUR CUSTOMER INTO A LONG TERM RELATIONSHIP IS THE KEY, IN LOVE, IN LIFE AND IN BUSINESS. PETER APPLEBAUM MARRIES THESE CONCEPTS TOGETHER TO CREATE PURE LOVE BETWEEN YOU AND YOUR CUSTOMERS.”
FOUNDER & MANAGING DIRECTOR, CARMAN’S KITCHEN, 2012 TELSTRA BUSINESS WOMAN OF THE YEAR
“I LOVE, LOVE, LOVE THIS BOOK. IT’S FRESH, INTERESTING AND VERY INSIGHTFUL.”
AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE
“AN EXCELLENT GUIDE TO ENCHANTING YOUR CUSTOMER AND FILLED WITH THE COLLECTION OF EXAMPLES IN BUSINESS BOOKS.”
AUTHOR OF WAR IN THE BOARDROOM
“INTERESTING, WELL-WRITTEN AND LOADED WITH EXAMPLES THAT DEMONSTRATE THE EFFECTIVENESS OF A ‘ROMANCE’ APPROACH TO CREATING CUSTOMERS.’”
MANAGING DIRECTOR, WEIGHT WATCHERS AUSTRALIA
“CUSTOMER ROMANCE IS EASY TO READ AND EASY TO IMPLEMENT. IF MORE COMPANIES USED THE PRINCIPLES IN PETER’S BOOK THEY’D ACHIEVE BETTER OUTCOMES. BUSINESS AND FUN ARE NOT MUTUALLY EXCLUSIVE, CUSTOMER ROMANCE PROVES THAT.’”
In the Media
We have appeared in the following media spaces:
Interested in learning more about how Customer Romance® online program can help you? We would love to hear from you!
Interested in learning more about how Customer Romance can help you? We would love to hear from you!