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As a key thought leader in the digital marketing space, Peter regularly contributes his insights and experiences in the media.

He has often advocated the effectiveness of customer relationship marketing as a powerful strategy to build both client and customer relations in the online and offline space. To date, Peter has appeared in the following media spaces:


Hosted by Peter Applebaum, Marketing Matters was a prime-time TV series which launched on Sky News in February, 2018 providing marketing-related case studies, news and information along with proven, ready to implement marketing strategies across a range of platforms. Visit the website here.


Operated by Australian News Channel Pty Ltd (ANC), a subsidiary of News Corp Australia, Sky News covers all sides of the debate to deliver news and views.


A Current Affair Audience: 1.29 million weekly

A Current Affair  Audience: 1.29 million weekly

Yahoo is now a portal that provides the latest news, entertainment, and sports information. The portal also allows users access other Yahoo services like Yahoo! Search, Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.


B&T remains Australia’s leading authority for marketing, advertising, media and PR. Readers turn to B&T for features, analysis and profile on the issues, trends and people behind the headlines.


Marketing Magazine Australia helps marketers excel. Featuring sews, insight, case studies, reports, tools and more, the magazine are all designed to give Australia’s professional marketers the advantage in their business and career.

ninemsn_sc_logo is a comprehensive online portal for retail investors and small business owners.
Founded by Peter Switzer – one of Australia’s leading business and financial commentators – this portal has been designed to cut through the clutter that exists in business and financial media and to give you the information you need to make the right decisions in relation to your superannuation, your shares, your property, your business, your career, your bank account, your family and your life.


AdNews is Australia’s leading publication serving the advertising, marketing and media industries.
Founded in 1928, it is published fortnightly in print with a daily email newsletter and comprehensive website.