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As a key thought leader in the digital marketing space, Peter regularly contributes his insights and experiences in the media.

He has often advocated the effectiveness of customer relationship marketing as a powerful strategy to build both client and customer relations in the online and offline space. To date, Peter has appeared in the following media spaces:


Weekly Circulation 350,059 | 325,501
Total Readership 842,000 | 761,000

A Current Affair  Audience: 1.29 million weekly

Yahoo!7 reached 7.9 million Australians in February 2013 and an average user visited 14 times and spent 1 hour on the site.


A Current Affair Audience: 1.29 million weekly


ninemsn’s Nine News is one of Australia’s leading digital news brands.
The Nine News website reaches more than 3 million Australians every month, with an average of 630,000 domestic unique browsers visiting the site each day .
Across the month more than 100 million page impressions are generated and over 13 million individual videos streams are recorded.


With an audience of 688,000 unique users per month Brand Republic has established itself as the UK’s market-leading website for the advertising, marketing, media and PR sectors.
Brand Republic is also the online home of Campaign, Marketing, Media Week and PRWeek.

ninemsn_sc_logo is a comprehensive online portal for retail investors and small business owners.
Founded by Peter Switzer – one of Australia’s leading business and financial commentators – this portal has been designed to cut through the clutter that exists in business and financial media and to give you the information you need to make the right decisions in relation to your superannuation, your shares, your property, your business, your career, your bank account, your family and your life.


B&T remains Australia’s leading authority for marketing, advertising, media and PR. Readers turn to B&T for features, analysis and profile on the issues, trends and people behind the headlines.


AdNews is Australia’s leading publication serving the advertising, marketing and media industries.
Founded in 1928, it is published fortnightly in print with a daily email newsletter and comprehensive website.