How to Build Your Brand One Customer at a Time

Online Program

We offer a proven process that is practical and ready to implement with ideas and strategies that will ensure you quickly keep and grow your customers, whether internal or external.

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Program Leader

Peter Applebaum is one of Australia’s most respected and sought-after experts on marketing and social media. He has delivered countless programs that get results for B2B and B2C clients.

Oh, and he wrote the book that started it all: Customer Romance!

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In the Media

As a key thought leader in the marketing and customer service space, Peter regularly contributes his insights and experiences in the media and as host of Marketing Matters TV on Sky News.

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Customer Romance Book®

You can buy your copy of Customer Romance and read about how you can create strong customer relationships and improve your bottom line. Over 100 global case studies to learn from.

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Over 85% of customer loyalty is driven by customer experience*. The proven Customer Romance® Program addresses the key situations confronted by employees and front-line staff in all organisations.

By utilising a systematic process, the program provides the practical steps and teaches the skills that ensure that employees are delivering on their customer service promises – persuasively and immediately.

*PWC – Experience is everything: Here’s how to get it right

The benefits of the customisable program include:

A clear process to engage with customers
An understanding of what it takes to build customer loyalty
The best customer communication strategy for any situation
Creating structure for your team in a step-by-step approach to your services
That is delivered in bite-sized chunks for easy retention
Provides numerous and relevant case studies to illustrate the process

Delivered via online learning as a customised workshop, the process builds on delivering customer loyalty by applying the lessons of love to the world of business and marketing.

The program encompasses a variety of case studies illustrating how companies from all over the world have taken on board the same customer focused principles and grown successful long-term commercial love affairs.

There are four key stages in the Customer Romance® process which can be applied to both B2B and B2C marketing plans and strategies:

Testimonials

JAY CONRAD LEVINSON

FATHER OF GUERRILLA MARKETING, AUTHOR OF GUERRILLA MARKETING SERIES OF BOOKS

“ROMANCING, WOOING AND WINNING YOUR CUSTOMER INTO A LONG TERM RELATIONSHIP IS THE KEY, IN LOVE, IN LIFE AND IN BUSINESS. PETER APPLEBAUM MARRIES THESE CONCEPTS TOGETHER TO CREATE PURE LOVE BETWEEN YOU AND YOUR CUSTOMERS.”

CAROLYN CRESSWELL

FOUNDER & MANAGING DIRECTOR, CARMAN’S KITCHEN, 2012 TELSTRA BUSINESS WOMAN OF THE YEAR

“I LOVE, LOVE, LOVE THIS BOOK. IT’S FRESH, INTERESTING AND VERY INSIGHTFUL.”

GUY KAWASAKI

AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE

“AN EXCELLENT GUIDE TO ENCHANTING YOUR CUSTOMER AND FILLED WITH THE COLLECTION OF EXAMPLES IN BUSINESS BOOKS.”

AL RIES

AUTHOR OF WAR IN THE BOARDROOM

“INTERESTING, WELL-WRITTEN AND LOADED WITH EXAMPLES THAT DEMONSTRATE THE EFFECTIVENESS OF A ‘ROMANCE’ APPROACH TO CREATING CUSTOMERS.’”

JOSEPH SAAD

MANAGING DIRECTOR, WEIGHT WATCHERS AUSTRALIA

“CUSTOMER ROMANCE IS EASY TO READ AND EASY TO IMPLEMENT. IF MORE COMPANIES USED THE PRINCIPLES IN PETER’S BOOK THEY’D ACHIEVE BETTER OUTCOMES. BUSINESS AND FUN ARE NOT MUTUALLY EXCLUSIVE, CUSTOMER ROMANCE PROVES THAT.’”