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The Customer Romance® Program

Based on Peter Applebaum’s bestselling Customer Romance® book, the practical program has successfully helped to improve many brands, businesses and bottom line.

Delivered via online learning as a customised workshop, the process builds on delivering customer loyalty by applying the lessons of love to the world of business and marketing.

Practical, ready to implement ideas and strategies delivered in an engaging and entertaining way is the cornerstone of every one of our customised programs. Combining relevant case studies and research findings with extensive sales, marketing and digital marketing experience, our Customer Romance® Program is always dynamic, informative and insightful.

We have worked with small in-house groups through to major conferences for clients such as Oracle, Zendesk, WA Government, Fuji Xerox, Telstra, ANZ Bank, ad:tech, CPA Australia, Pfizer, Sydney Convention & Visitors Bureau, Direct Selling Association of Australia, Retirement Village Association and the Micro Business Network.

Peter Applebaum is one of Australia’s most respected and sought after experts on marketing and social media.

After graduating from the University of NSW, Peter’s career began on the corporate marketing side before becoming a multi-award winning advertising copywriter.

After working in relationship marketing for organisations such as IBM, General Electric, Nestle, Pizza Hut and Mars Corporation, Peter joined the digital space as Director of Sales for the official Sydney 2000 Olympic Games website.

In 2001, Peter founded the digital and social media marketing company Tick Yes with a focus on helping clients achieve their objectives using digital strategies and platforms. Tick Yes clients have included Bayer, Sony Pictures Home Entertainment, Unilever, Pfizer and 3M.

For nearly a decade, Peter has been an in-demand media commentator appearing regularly on SKY Business and A Current Affair and is frequently quoted in BRW, Marketing Magazine, Grow Your Business, B&T and The Australian.


Customer Romance has a simple premise: the strategies, emotions, philosophies and actions that work with your personal relationships will be equally effective in creating successful business relationships.

Each of the 100 case studies proves how good customer service and customer focused strategies can lead to customer satisfaction and engaging long-term relationships. Here is an insight into some of the companies who have woo’ed and built long lasting relationships from implementing these strategies:


The success of Brownie Wises’s ‘Tupperware Parties in people’s homes’ has resulted in a  $US2.59 billion company with a party estimated to start every 2.3 seconds.


‘Little Debbie’

The snack food company grew their Facebook fan base from 5,000 to 125,000 in 12 hours by offering users the chance to win a Smart Car. Better still, 6,000 of those new fans provided Little Debbie with insights into which snack they liked most, giving the company the perfect opportunity to further engage with their customers. Currently the Facebook fan base is well over 1.5 million users.


‘Ana White’

From remote Delta Junction, Alaska (population 847) Ana White has built a global DIY empire by using the digital tools that are available to everyone AND focusing on building unbreakable customer relationships.



Ford increased sales figures of 10,000 units in the first six days of testimonials being uploaded from 100 agents about their brand-new Fiesta. They received 6.2 million YouTube views and over 132,000 people requesting information based on their agent’s on-going posts and comments online about the new model.