The Author

 

Peter Applebaum is one of Australia’s most respected and sought after experts on marketing and social media.

In the Media

 

As a key thought leader in the digital marketing space, Peter regularly contributes his insights and experiences in the media.

Workshops

 

As part of our workshops, Peter offers practical, ready to implement ideas and strategies in an engaging and entertaining way.

Buy

 

Buy your copy of Customer Romance and read about how you can create strong customer relationships and improve your bottom line.

The Secret of Customer Loyalty is Customer Experience
 

 

 
Customer Romance
is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the world of business and marketing.

The book encompasses a variety of case studies illustrating how companies from all over the world have taken on board the same customer focused principles and grown successful long term commercial love affairs.

There are four key stages in the Customer Romance process which can be applied to both B2B and B2C marketing plans and strategies:

 
 
 
 

Each stage talks you through the methods and marketing strategies implemented by others showing how you can emotionally engage with your customers and increase customer satisfaction to build loyal and strong relationships.

Testimonials
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JAY CONRAD LEVINSON
FATHER OF GUERRILLA MARKETING, AUTHOR OF GUERRILLA MARKETING SERIES OF BOOKS

“ROMANCING, WOOING AND WINNING YOUR CUSTOMER INTO A LONG TERM RELATIONSHIP IS THE KEY, IN LOVE, IN LIFE AND IN BUSINESS. PETER APPLEBAUM MARRIES THESE CONCEPTS TOGETHER TO CREATE PURE LOVE BETWEEN YOU AND YOUR CUSTOMERS.”

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CAROLYN CRESSWELL
FOUNDER & MANAGING DIRECTOR, CARMAN’S KITCHEN, 2012 TELSTRA BUSINESS WOMAN OF THE YEAR

“I LOVE, LOVE, LOVE THIS BOOK. IT’S FRESH, INTERESTING AND VERY INSIGHTFUL.”

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GUY KAWASAKI
AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE

“AN EXCELLENT GUIDE TO ENCHANTING YOUR CUSTOMER AND FILLED WITH THE COLLECTION OF EXAMPLES IN BUSINESS BOOKS.”

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AL RIES
AUTHOR OF WAR IN THE BOARDROOM

“INTERESTING, WELL-WRITTEN AND LOADED WITH EXAMPLES THAT DEMONSTRATE THE EFFECTIVENESS OF A ‘ROMANCE’ APPROACH TO CREATING CUSTOMERS.’”

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JOSEPH SAAD
MANAGING DIRECTOR, WEIGHT WATCHERS AUSTRALIA

“CUSTOMER ROMANCE IS EASY TO READ AND EASY TO IMPLEMENT. IF MORE COMPANIES USED THE PRINCIPLES IN PETER’S BOOK THEY’D ACHIEVE BETTER OUTCOMES. BUSINESS AND FUN ARE NOT MUTUALLY EXCLUSIVE, CUSTOMER ROMANCE PROVES THAT.’”

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In the media
To date, Peter has appeared in the following media spaces:
 
 
 
 

Interested in learning more about how Customer Romance can help you? We would love to hear from you!